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SHERBET LONDON PARTNERS WITH WORLD TRAVEL MARKET LONDON TO REDUCE 18,000,000 g (18 tons) OF CO2 EMISSIONS

LONDON, UK / AGILITYPR.NEWS / October 28, 2019 / Electric taxi company Sherbet London is setting out to offset 18 tons of CO2 emissions with World Travel Market (WTM) London through 1,000 one-way airport transfers and taxi rides within London.


Sherbet London will be the official taxi company for WTM London, a globally recognised travel industry event taking place 4- 6 November at Excel London. 40 WTM London and London Travel Week branded electric cabs will be available for airport transfers and journeys around London in honour of the 40th anniversary of WTM London.


WTM London and Sherbet London aim to offset 18 tons of carbon emissions starting at WTM London by targeting 1,000 rides in their electric cabs. Each Sherbet electric cab emits just 29 g of CO2 per km as opposed to a typical diesel taxi which emits 222 g. With a return flight from LHR to JFK representing 986,000 g of CO2, the campaign is expected to off-set over 18 return LHR- JFK flights or 76 European flights in less than a week.


WTM London attendees will have a front row seat to the positive environmental impact of the campaign by being able to view live CO2 offset measurement displayed on screens along with a Black Cab at the Sherbet London stand in the Boulevard at ExCel and on the WTM London website.


To help them reach their goal, exhibitors and visitors are encouraged to book their airport transfer or London taxi journey with Sherbet Ride through a special online booking system https://sherbetride.com/wtm-booker/ also found on WTM London’s website.


Download the Sherbet Ride app today, available on Android and iOS for instant or future bookings.

About Us

About Sherbet Ride

Sherbet Ride is an all-electric and accessible taxi fleet offering a green transport solution to businesses and customers in London. Our hand-picked Sherbet ambassador drivers are committed to giving customers a door to door service that exceeds expectations. Our 6 seater spacious electric taxi provides comfort and amenities, including Wi-Fi, in-taxi phone charging and a panoramic glass sunroof. Plus a private passenger compartment and swivel seats for accessibility and privacy. Our app/web-based client interface provides a seamless service that is cutting edge, efficient and elegant. Our tools and data allow us to effectively target our carbon offset whilst generating detailed heat maps and reporting of our carbon impact. Sherbet Ride wholly supports an urgent increase in the rapid charging network to keep London moving cleanly and more sustainable. We want to make it easier for Londoners to switch from diesel to electric taxis as a key part of reducing toxic emissions.


Sherbet has been shortlisted for The Sunday Times Fast Track 100 and has been nominated for two London Transport awards.


About World Travel Market

World Travel Market (WTM) portfolio comprises eight leading events across four continents, generating more than $7 billion of industry deals. The events include:


WTM London, the leading global event for the travel industry, is the must-attend three-day exhibition for the worldwide travel and tourism industry. More than 50,000 senior travel industry professionals, government ministers and international media visit ExCeL London every November, generating about £3.4 billion in travel industry contracts. http://london.wtm.com/.


Next event: Monday 4 – Wednesday 6 November 2019 – London #IdeasArriveHere


London Travel Week, brought to you by WTM London, is the one-stop-shop for event hosts and visitors to be able to shape the next 12 months of travel together. The festival of events support the global travel and tourism industry through capturing invaluable news and enhancing industry connections. https://londontravelweek.wtm.com/.


The inaugural event: Friday 1 – Thursday 7 November 2019.

Contacts

Alison Cryer

pr@representationplus.co.uk

Representation Plus

Phone: +44 0208 877 4500 Mobile: +44 078 3155 5106