Satellite Imaging Company 4 Earth Intelligence Appoints Directors
BRISTOL, UK / AGILITYPR.NEWS / February 24, 2020 / 4 Earth Intelligence Appoints Board to Drive Innovation in Satellite Services
4 Earth Intelligence (4EI), the newly formed international earth observation company, has announced the board of directors that will drive innovation in satellite intelligence products and data services for applications such as air quality, asset management, ecology and climate change.
David Critchley heads up the team as Chief Executive Officer and will be supported by Richard Flemmings in the role of Partner and Technical Director and Chris Burnett as Operations Director. Donna Lyndsay joins as Commercial Director whilst Angela Ashdown takes on the role of Chief Finance Officer. The newly announced board has more than 90 years combined experience in geospatial technology and earth observation having held senior positions with organisations such as Bluesky, Blom Aerofilms and Simmons as well as EarthSense, Landmark Information Group and the European Space Agency.
“This is an exciting yet challenging time to be beginning a new journey in earth observation,” commented David Critchley, Chief Executive Officer of 4 Earth Intelligence. “New techniques in machine learning and Artificial Intelligence combined with increasingly sophisticated satellite sensors mean that there is more data available than ever before and more scope to turn this data into usable information.
“However, with the planet facing unprecedented environmental challenges there is also a risk that Earth Observation could become a critical part of the evidence base. It is our mission to ensure that everyone can access high quality data that is proven, consistent and repeatable, and that the tools and understanding to derive smart monitoring and analysis are also readily available.”
The 4EI senior management team has already completed a number of flagship projects around the world including a new global air quality index, the creation of multiple iterations of the satellite environmental inventory of Abu Dhabi, innovative data fusion techniques in detecting soil quality and climate resilience analysis for Local Authorities in the UK.
The 4EI directors will also be supported by Steve Keohane in the role of Board Advisor. A skilled operator in financial services, Keohane helps start-ups and growth businesses, such as 4EI, to shape their product and service portfolios into to mainstream services solutions.
PHOTO: David Critchley, CEO, 4 Earth Intelligence with his management team, background from left to right Donna Lyndsay - Commercial Director, Steve Keohane - Board Advisor, Chris Burnett - Operations Director and Richard Flemmings - Partner and Operations Director.
WHAT IS EARTH OBSERVATION?
Earth observation is the collection of information about the physical, chemical and biological systems of the planet via remote sensing techniques; in other words measurement or information gathering from a distance. Earth observation includes monitoring and assessing the status of, and changes in the natural and man-made environments. Techniques and technologies used for earth observation can range from floating buoys used to monitor ocean currents, temperature and salinity right up to sophisticated satellite sensors.
It is currently estimated there are in the region of 2,000 artificial satellites orbiting the earth designated into separate categories or roles; including communications, navigation and Global Positioning Satellites (GPS). This classification also includes the overarching definition of remote sensing satellite which can itself include a wide variety of sensors, and therefore data captured, including imagery, radar and non-imaging sensors such as infra-red and hyperspectral.
Recent estimates suggest that there are around 700 earth observation satellites, a staggering growth of 250 percent in just four years, which allows for the globe’s entire landmass to be imaged, in its entirety, every day!
About Us
4 Earth Intelligence (4EI) is a specialist in earth observation intelligence and data services. Built on decades of earth observation excellence, geospatial expertise and data analytics experience, 4EI creates data products, services and insights that enable organisations to manage risk and make informed decisions to improve outcomes.
With a focus on customer need 4EI designs solutions to solve core problems while ensuring data quality is proven, consistent and repeatable. 4EI has worked with government and commercial organisations, and leading academic institutions, to complete a range of projects including a new Global Air quality index, wide-scale habitat mapping and the use of machine learning for urban heat mapping.
4EI will focus on new sectors and technical innovations using machine learning and Artificial Intelligence to provide smart data for global environmental challenges such as climate change, pollution and population pressure.
For further information www.4earthintelligence.com
Contacts
Donna Lyndsay
Commercial Director
dl@4ei.co.uk4 Earth Intelligence
Phone: +44 (0)117 933 8562
www.4earthintelligence.com