Sharing an apartment could cut Christmas market accommodation costs for four adults by up to 55% new national study finds
UNITED KINGDOM / AGILITYPR.NEWS / November 09, 2026 / Beyond Stays research finds savings of 55% in its Bath comparison and 50% in Cardiff, when one apartment is priced against two hotel rooms.
Couples looking for a great value festive break at one of Britain’s many Christmas markets should consider booking an apartment rather than reserving a hotel room to save on the cost of their break new analysis has found.
The research, conducted by Beyond Stays, found that couples could cut their accommodation bill by up to 55% by sharing an apartment rather than booking two hotel rooms
For two nights from 4–6 December 2026, Hiding Space – Trim Street Apartments in Bath was priced at £737 for four adults, compared with £1,637 for two rooms at Hampton By Hilton Bath City. The £900 difference works out at £225 per person.
In Cardiff, Sapphire Premier Apartments with secure parking was £333 for the group, compared with £660 for two rooms at Four Points Flex by Sheraton Cardiff: a £327 difference, or approximately 50%.
The Manchester-founded booking platform checked prices on 2 November. Apartments cost less in six of the seven priced comparisons. The findings are named property examples, rather than average prices across each city or a search for the cheapest accommodation available.
Nottingham was the exception, with the checked apartment costing £89 more than the two hotel rooms. Edinburgh was also researched, but no qualifying apartment quote was available in its six-property shortlist.
The apartments offered different sleeping arrangements. Cardiff and Belfast had two bedrooms; the other examples used a bedroom and a sofa bed. The Bath and York hotel prices included breakfast, and cancellation terms varied.
Beyond Stays founder Matthew Thompson said: “When you’re booking a weekend away with friends, it’s easy for each couple to look for their own hotel room. But it’s worth checking what you could get by putting all four adults into an apartment search. “Look at the bedrooms and beds, the cancellation terms and the full price for everyone travelling. A place that sleeps four can mean two separate bedrooms, or a bedroom and a sofa bed. Make sure the arrangement works for your group before you book.”
For the full findings, property details and methodology, visit https://www.beyondstays.co.uk/christmas-market-research/
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