UNITED KINGDOM / AGILITYPR.NEWS / March 18, 2025 / A recent analysis of over eight million online dating accounts has revealed that at least 10% are fake, with some reports suggesting the number could be as high as 19%. The sheer difficulty in pinpointing an exact figure is a clear sign of the scale of the problem, raising concerns about user safety and trust on dating platforms.

In response Sizzl, the UK’s most secure dating app, is setting a new industry standard - 0% fake profiles - by requiring all users to verify their identity at sign-up.

Sizzl is tackling this issue head-on by implementing rigorous security measures that eliminate fake accounts altogether. By partnering with OneID, Sizzl ensures that every user undergoes government-certified identity verification before they can start matching and chatting. This greatly reduces the risk of dating scams, as few people would want to associate their true name to a fraud scheme.

Unlike other dating apps, which allow unverified accounts to operate freely, Sizzl’s approach guarantees that users are speaking to real people, removing the risk of deception from fake profiles, bots, or AI-generated deepfakes. The verification process is as quick and convenient and it is secure, only taking seconds - moments of your time for a lifetime's peace of mind.

Phil Beesley, Co-Founder of Sizzl, said, "The fact that up to 19% of dating profiles could be fake is completely unacceptable. This would mean that users on your average dating app have about a one in five chances to find themselves speaking with a fake profile - which could in turn lead to scams or worse, threats to the users' safety. One in five - who would want to take such odds?

"People deserve to date with confidence, not fear. That’s why we’ve set the 0% benchmark - on Sizzl, every single user is verified. Fake profiles, scammers, and deepfakes have no place here."

With more and more people meeting their potential match through online dating, Sizzl remains form at the forefront of security, leading the charge in eliminating fake accounts and ensuring that users can build real connections - and with some luck, great romances - without the risk of deception. By prioritising safety and trust, Sizzl is redefining what it means to date online.

For more information, visit https://sizzl.dating.