LIVERPOOL, UK / AGILITYPR.NEWS / June 25, 2024 / Liverpool, UK - The Beatles Story Museum at Liverpool’s Royal Albert Dock is celebrating 60 years of A Hard Day’s Night with a brand-new special exhibition and charity screening event of the movie in partnership with Cavern City Tours (owners of The Cavern Club), Hard Days Night Hotel and Strawberry Field. Four Fab Liverpool Beatles attractions coming together to celebrate this special milestone anniversary.

"A Hard Day's Night," a 1964 musical comedy film starring The Beatles, captures the band's hectic lifestyle as they navigate a day of chaotic misadventures and the rise of Beatlemania, all set to a soundtrack of their iconic songs. The album was released in the UK on July 10th 1964 and was the first Beatles album to consist of entirely original material.

Also on July 10th 1964 was the Northern premiere of the movie, which was held in Liverpool’s Odeon Cinema just 4 days following the first premiere in London (“Well, everyone's entitled to two, aren't they?”)

60 years on, on July 10th 2024, The Beatles Story Museum, Liverpool launches their brand new special exhibition “60 Years of A Hard Day’s Night” to press and VIPs.

The exhibition will be open to the public from 11^th July 2024.

With the kind support of collectors Bruce and Martha Karsh, the exhibit has been inspired by Mark Lewisohn’s book ‘The Beatles A Hard Days Night: A Private Archive’ which was based on the extensive archive of the couple.

What can you expect to see in the special exhibition?

Step on set and become immersed in recreations of key scenes from the movie. Walk onto the platform at Marylebone Station and relive iconic clips from the film.

Come face-to-face with pieces of original memorabilia from 1964, including a very rare copy of the “A Hard Day’s Night” album signed on the front by all four Beatles, as well as original movie posters, lobby cards and cinema tickets!

For the special exhibition, The Beatles Story have worked with tailor Gordon Millings to recreate the silver-grey suits worn by the Fab Four in the final scenes of the movie “A Hard Day’s Night” using the original patterns drawn in 1964.

The original suits were created as part of a collection of around 30 outfits for the movie by Gordon and his father Dougie Millings. Dougie was known as “the Beatles’ tailor” and made more than 500 outfits for the band including their iconic collar-less jackets in 1962/63. Dougie’s association with the band even continued into the 1970s, and he created the suits for Wings’ ‘Band on the Run’ album cover.

On working with The Beatles Story, Gordon Millings said:

“Reviving the silver-grey suits from ‘A Hard Day’s Night’ has allowed me to honour my father's legacy and the lasting influence of The Beatles. By using my father’s original patterns and fabric from the same Savile Row supplier, as well as the original techniques used by my father and I in 1964, we've recreated the suits with great attention to detail. This collection of suits is a bridge between past and present, and I cannot wait for fans to see them.”

Mary Chadwick, General Manager of The Beatles Story, added:

"Sixty years on, 'A Hard Day's Night' still captures that special Beatles magic and the wild excitement of the Beatlemania era. We're really excited to unveil this special exhibition, where fans can relive the film's essence and see original memorabilia and meticulously recreated costumes first-hand. It's a privilege to support the Strawberry Field charity through our one-night-only charity screening at The Odeon Cinema, and we hope this event will make a real difference."

Major Kathy Versfeld, Mission Director at Strawberry Field, said:

“For Strawberry Field to be chosen as the charity for the special anniversary screening of A Hard Day’s Night is an honour. We are very grateful for this support which will help fund the incredible work that we do through our Steps at Strawberry Field programmes to support young people with learning difficulties and barriers to employment into paid work, and will help us continue to provide a place of sanctuary for visitors to Strawberry Field."

The new special exhibition “60 Years of A Hard Day’s Night” opens to the public on 11^th July 2024 and is included in the price of a standard Beatles Story ticket purchased online at www.beatlesstory.com.

For £20, join them for their one-night-only charity screening of “A Hard Day’s Night” at Odeon, Liverpool One on 10^th July 2024 with refreshments included. All proceeds will be going to Strawberry Field. Get your tickets here.

This very special event has been a collaboration between The Beatles Story, Cavern City Tours (owners of The Cavern Club), Hard Days Night Hotel and Strawberry Field with all proceeds supporting the Strawberry Field charity.

ENDS

To register your interest to attend the press preview launch of the new special exhibition “60 Years of A Hard Day’s Night” get in touch with Mason at masongriffiths@beatlesstory.com

The preview launch will start in the Fab4 Café on Gower Street, Royal Albert Dock at 3pm on July 10^th, 2024. Spokespersons on the day will be Julia Baird and Gordon Millings.

Images available to download here.

About The Beatles Story

The Beatles Story is an award-winning attraction based in the band’s birthplace of Liverpool, telling the story of the lives, times and music of The Beatles as a unique immersive experience and perpetuating the legacy of what is considered by worldwide influential music critics and fans to be ‘the world’s greatest band’.

The location on The Royal Albert Dock lends credibility to the visitor experience with cavernous rooms recreating an authentic 1960s atmosphere. Audio media guides are provided in 12 different languages to cater for its growing international audiences, authentically narrated by John Lennon’s sister, Julia.

The Beatles Story was the brainchild of founders Mike and Bernie Byrne and today is an expanding business since opening its doors in May 1990 with ancillary products including an educational division (Discovery Zone), two Fab4 Cafés and two Fab4 Stores under the trademarked Fab4 brand, located at both The Royal Albert Dock trading site and secondary Pier Head site.

Tickets are available to book at www.beatlesstory.com

About Cavern City Tours

Cavern City Tours Ltd. has been offering award-winning tours and live entertainment events since 1983. The company owns the world-famous Cavern Club, its sister live music venue The Cavern Pub, and The Cavern Restaurant. They also operate The Beatles sightseeing coach tour, the 'Magical Mystery Tour,' and organize the annual International Beatleweek festival.

Founded by Bill Heckle and Dave Jones, Cavern City Tours continues to provide the best and most inclusive immersive live music and tour experiences to visitors from around the world. In 1983, the company became limited, with its core offering being The Magical Mystery Tour—a two-hour coach sightseeing tour of Liverpool’s Beatles landmarks. This is the longest-running Beatles coach tour known to be in operation. Cavern City Tours took over the management of The Cavern Club in 1991, and to date, they are the longest-serving owners of this historically iconic live music venue.

The Cavern Club first opened its doors on January 16, 1957, as a jazz club modeled after the famous Paris nightspot Le Caveau de la Huchette. The opening act was the Merseysippi Jazz Band. Skiffle groups, including the Quarrymen, were allowed to play at the club, but it wasn't until the early 1960s that it became a regular spot for blues bands and beat groups. Between February 1961 and August 1963, The Beatles made 292 appearances at the club. The original Cavern Club closed in 1973 to make way for the city's underground railway loop, with a replacement venue opening on the opposite side of Mathew Street, which later became Eric’s. The current Cavern Club was reopened on April 26, 1984, at the original address. Cavern City Tours took over its management in 1991, and since then, the venue has and continues to host a stellar lineup of artists, including Oasis, Adele, Joe Bonamassa, Paolo Nutini, Travis, Embrace, Arctic Monkeys, and Paul McCartney.

About Strawberry Field

Strawberry Field is a visitor attraction located in Woolton, south Liverpool, located at the iconic site immortalised by John Lennon in The Beatles' hit, ‘Strawberry Fields Forever’. Strawberry Field was purchased by The Salvation Army in 1934 which operated the site as a children’s home for nearly 70 years, supporting some of Liverpool’s most vulnerable children until it closed in 2005. Today, Strawberry Field is home to an interactive visitor exhibition which includes the original ‘Imagine’ piano, the original red gates, and the magical gardens where John played, climbed trees and dreamed as a child. It was named Small Visitor Attraction of the Year 2023 at the Liverpool City Region Tourism Awards.

Profits from the visitor experience and commercial operations go towards keeping the gates open for the good of the local community, and to help fund Steps at Strawberry Field, a series of programmes aimed at those with learning difficulties or other barriers to employment.

Book tickets at www.strawberryfieldliverpool.com

About A Hard Day’s Night Hotel

Nestled within Liverpool’s historic Beatles quarter is Hard Days Night Hotel, the world’s only Beatles-inspired luxury hotel. Housed within a beautifully restored Grade II listed 19th century building, the hotel is where history meets pop culture and modern luxury living—with mod design elements and original Beatles artwork and memorabilia adorning its 110 rooms and unique meeting spaces.

British cuisine takes centre stage at Blakes Restaurant, named after pop artist Sir Peter Blake, as well as the exclusive Bar Four. The hotel is just around the corner from the iconic Cavern Club, making it the perfect base for lovers of art, music, and culture.

More info at https://www.millenniumhotels.com/en/liverpool/hard-days-night-hotel-liverpool/#rooms