Tide and TerraCycle Announce P&G Eco-Box Recycling Program
TORONTO, ONTARIO, CANADA / AGILITYPR.NEWS / April 20, 2021 / Consumers Can Now Recycle Tide, Gain and Downy Eco-Box Products and Packaging Nationwide
Leading laundry detergent brand, Tide has expanded its recycling program with international recycling leader TerraCycle® to make the packaging from Tide, Gain and Downy Eco-Boxes nationally recyclable. As an added incentive, for every shipment of waste sent to TerraCycle through the P&G Eco-Box Recycling Program, collectors earn points that can be donated to a non-profit, school or charitable organization of their choice.
Through the P&G Eco-Box Recycling Program, consumers can now send in all traditionally non-recyclable Eco-Box products and packaging from Tide, Downy and Gain, including the plastic dispensing cups, flexible plastic bags, nozzles, and nozzle clips. Participation is free and easy: sign up on the TerraCycle program page https://www.terracycle.com/en-CA/brigades/pg-eco-box-en-ca and mail in the packaging waste using a prepaid shipping label. Once collected, the packaging is cleaned and melted into hard plastic that can be remolded to make new recycled products.
"Tide is helping to drive awareness to the issue of waste and elicit change in the consumer by helping their customers responsibly dispose of fabric care products," said TerraCycle CEO and Founder, Tom Szaky. “Through the expansion of this recycling program, consumers have an opportunity to divert even more packaging from landfills while maximizing their ability to do good."
The P&G Eco-Box Recycling Program is open to any interested individual, school, office, or community organization. For more information on TerraCycle’s recycling program, visit www.terracycle.ca.
About Us
Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.
TerraCycle is an innovative waste management company with a mission to eliminate the idea of waste. Operating nationally across 21 countries, TerraCycle partners with leading consumer product companies, retailers and cities to recycle products and packages, from dirty diapers to cigarette butts, that would otherwise end up being landfilled or incinerated. In addition, TerraCycle works with leading consumer product companies to integrate hard to recycle waste streams, such as ocean plastic, into their products and packaging. Its new division, Loop, is the first shopping system that gives consumers a way to shop for their favorite brands in durable, reusable packaging. TerraCycle has won over 200 awards for sustainability and has donated over $44 million to schools and charities since its founding more than 15 years ago and was named #10 in Fortune magazine’s list of 52 companies Changing the World. To learn more about TerraCycle or get involved in its recycling programs, please visit www.terracycle.ca.
Contacts
Links