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TikTok Creator Stirs Up Controversy: Thongs vs Briefs

UNITED KINGDOM / AGILITYPR.NEWS / December 08, 2023 / Thongs vs briefs - it’s the ultimate debate!

Australian TikTok creator Rachael recently sparked a debate that’s got everyone talking, she couldn’t wrap her head around the fact women wear thongs everyday. Taking to TikTok to reveal her findings that 16 out of 17 of her friends wear thongs everyday which quickly went viral, racking up over 3 million views and 6,000 comments. 

Lingerie experts Lounge reveal this is true! Their data reveals 90% of women prefer thongs over briefs - that’s 9 in 10! So, if you think women don’t find thongs comfortable, think again! 

Founder Mel Marsden shares why thongs are comfortable enough to wear everyday, “whether you wear thongs or briefs, it’s completely personal preference and what you feel most comfortable wearing. We sell 2.4 thongs every minute - it’s definitely a myth that women don’t find them comfortable! Unlike traditional briefs thongs offer a smooth and seamless fit that are virtually invisible under tight clothing making them the perfect choice where you want no awkward outfit lines. Plus, choosing styles that are made from cotton or bamboo means they are super breathable so no irritation will occur leaving you feeling comfortable all day long.”

About Us

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Lounge is set to be the biggest and best underwear brand in the world that provides Underwear, Intimates, Apparel and Swimwear across their website lounge.com in the United Kingdom, Europe, United States and Australia & New Zealand. Currently expanding into the retail space with their first stores open in Westfield, White City, Manchester Trafford Centre and Trinity Leeds. 

Lounge’s mission has always remained the same since starting in the Lounge of co-founders and couple, Mel and Dan in 2015 to support and encourage women worldwide to feel sexy and comfortable in everything that they are.

They offer Loungers a wide range of underwear styles from everyday basics, luxurious lace styles, sexy intimates, timeless yet on trend apparel to long-lasting swimwear that will leave you feeling fearless. You can also get fitting and style advice via their virtual fitting room and customer experience team.

Website: www.lounge.com 


Sonia Hussain

Brand Manager


Phone: 07739535280