UNITED KINGDOM / AGILITYPR.NEWS / May 27, 2025 / Tulpa Club, the independent British perfume house known for its cinematic and emotionally evocative fragrances, has announced the launch of its second collection - a genre-defying blend of scent, storytelling and immersive design. 

Titled Season 2, the new series draws inspiration from the grit and grandeur of the Wild West, inviting fragrance lovers to step into a world of dust, danger, and destiny.

This latest collection features three original fragrances - Midnight Rider, Gunsmoke Saloon, and High Noon Heat - each capturing a distinct moment in a larger Western narrative. But Season 2 is more than just a trio of evocative scents: each fragrance comes packaged with a chapter of EMBERS, an original three-part comic book inspired by the scents, written and illustrated exclusively for Tulpa Club. Each chapter relates to an individual scent, taking wearers on a journey of discovery with each spritz. 

Accompanying curated playlists round out the sensory experience, offering a layered, immersive journey through scent, sound and storytelling.

“At Tulpa Club, we believe perfumery is just another storytelling medium,” said Ajay Sameer, founder and in-house perfumer. “With Season 2, we wanted to take that idea to its furthest frontier - quite literally. Each scent is a moment in a larger tale of vengeance, survival, and redemption. EMBERS gave us a chance to visualise that story and build a whole world around it. It’s not just perfume - it’s a narrative you can smell, read, and hear.”

The three new fragrances each serve as an olfactory chapter in the story of a mysterious gunslinger seeking revenge across a scorched Western landscape:

• Midnight Rider captures the tense stillness of a night on the run, with notes of black leather, dried flowers, plants and desert air.
• Gunsmoke Saloon is an evocative blend of burnt tobacco, antique wood floor,  and whiskey-soaked bar tops.
• High Noon Heat channels the blinding intensity of final reckonings, with fragrant herbs, zesty citrus, sun-scorched sandalwood and a flash of gunmetal.
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Season 2 follows the success of Tulpa Club’s debut collection - The Long Way Home, The First Date, and The Last Call - which introduced the brand’s unique episodic format and sold out fully earlier this year. Each “season” functions as a self-contained narrative arc, with every fragrance operating both independently and as part of a broader conceptual story.

For more information, visit https://tulpaclub.com.