UNCROWD appoints big hitter Chris Heap for commercial role
LONDON / AGILITYPR.NEWS / August 14, 2020 / For Release: Time 09:00am BST
Friday 14th August 2020
UNCROWD appoints big hitter Chris Heap for commercial role
Chris Heap joins Uncrowd as Interim VP Retail & Customer Success
London, August 2020
Once again, the gritty underdog Uncrowd, a SaaS/ PaaS startup and Microsoft’s Global Startup Partner of the Year 2020, punches well above its weight with the appointment of Chris Heap from CapGemini Invent as Interim VP Retail and Customer Success. Uncrowd CEO & Co-founder Richard Hammond said “Chris is one of the best I’ve ever seen at turning lots of excited talk and flowing ideas into actual commercial work that generates fat gains for customers.”
With immediate effect, Chris Heap joins Uncrowd as Interim VP Retail & Customer Success. Chris joins from a global role at CapGemini Invent and a career that includes worldwide leadership, commercial, digital transformation and retail consulting, roles at Microsoft, PA Consulting and PwC. Heap stated “Uncrowd is growing fast but has built a culture that means I can deliver lots of value at the same time as still seeing my young family grow. It’s hugely motivating to work with people who have a sharp vision for their business, who know the value of the incredible new generation of analytics they’ve spawned and also value that the team get to balance that with home life. I think Uncrowd are ahead of the curve on work/life balance and it was a very attractive part of the offer.”
Specifically, the new role deals with ensuring that Uncrowd’s growing customer base achieves the best possible commercial outcomes when clients are working with their Friction/Reward Indexing analytics product which shows retailers how to go from ‘also ran’ to ‘favourite choice’ in any given shopper mission.
On the new appointment CEO Richard Hammond further commented “We wooed Chris, proper batting of eyelids, the lot, out of respect for our customers. They still get mine and Rocky’s passion and ideas but we’re like a pair of daft puppies; so, it’s only right that they now get Chris’s steely-eyed commercial chops too”. CTO and Co-founder Rocky Howard added “That’s so important now that Uncrowd is going from Toddler to stroppy Teen. He’s making us tidy our rooms.”
ABOUT UNCROWD
Uncrowd’s Friction/Reward Indexing™ (FRi™) answers retails most fundamental question “why do customers choose retailer x over retailer y?’, our innovative analytics platform with integrated AI and ML provides insights into shopper choice, behaviours and likelihood to visit for any given customer mission and mindset, and does so for both online and physical retail. The FRi™ platform provides clear answers and actionable insights on where and why a customer on a given shopper mission will shop.
Uncrowd’s CEO Richard Hammond describes the platform, “Imagine a mythical street, a flow of customers floods down it, heading towards one store or website; imagine being able to play a card that then diverts them to you instead. That’s what we’re offering, up to 82 data-driven cards that show you the winning combination to make you the first choice in any given shopper mission.”
Uncrowd is an enterprise SaaS platform built in response to the desperate need for better customer analytics in retail. Partnered with Microsoft as their Startup Partner of the Year, Uncrowd’s FRi™ Platfrom is available through the Microsoft Azure Marketplace and direct from Uncrowd.
World experts and creators of the Friction/Reward Indexing ™, are the Uncrowd team; CEO Richard Hammond, author of the best-selling retail manual Smart Retail and CTO Rocky Howard, a creative systems specialist.
For more information:
Coral Tee, coral@uncrowd.uk
Contacts