UNITED KINGDOM / AGILITYPR.NEWS / September 21, 2020 / UTECH Middle East/Africa Foam & Polyurethane Expo, the new exhibition and conference for the polyurethane industry in the Middle East and Africa, has been rescheduled to 26-28 October 2021, at the Dubai World Trade Centre in Dubai, United Arab Emirates.

Organised jointly by Crain Communications and Media Fusion and co-located with Sleep Expo Middle East, UTECH Middle East Foam & Polyurethane had been due to run in March 2021, but has been postponed due to the impacts of the COVID-19 global pandemic. As well as the change of dates, the organisers have announced the addition of a co-located show, Adhesives Sealants & Bonding Expo, also organised by Crain Communications and Media Fusion. Adhesives play an important role in mattress production and the inaugural show runs with an additional adhesives special feature area.

“The launch of UTECH Middle East Foam & Polyurethane in Dubai is a great opportunity to bring the UTECH polyurethane trade show brand to the rapidly-expanding Middle East and Africa region,” said UTECH Trade Show Director Debbie Hershfield. “However, as some health, safety and travel restrictions may still be in place in first quarter of 2021, postponing the event until October allows our exhibitors and visitors the best opportunity for a successful launch event.”

Crain Global Polymer Group organises some of the global polyurethane industry’s largest trade shows including UTECH Europe, PU China/UTECH Asia and UTECH Las Americas. Polyurethanes are widely used in many of today’s most advanced products ranging from automotive interiors, medical devices, textiles, furniture and footwear through to insulation, adhesives and coatings. Show organisers expect visitors to UTECH Middle East Foam & Polyurethane to come from businesses in Algeria, Egypt, Ethiopia, India, countries in the Gulf Cooperation Council, Kenya, Morocco, Nigeria, Pakistan and Turkey.

U.S. or European-based companies interested in reserving exhibition space for UTECH Middle East Foam & Polyurethane in Dubai should contact UTECH Sales Director Ed Rich at erich@crain.com. Companies based in the Middle East and Africa should contact Taher Patrawala at taher@mediafusionme.com.

To stay up-to-date with the latest information and details for UTECH Middle East Foam & Polyurethane 2021, please visit the event website: https://mefpu.com

UTECH Polyurethane Events Summary 2021

• UTECH Las Americas, Centro Citibanamex, Mexico City, 29 June- 1 July 2021 https://utechlasamericas.com
• PU China/UTECH Asia, Shanghai World Expo Exhibition and Convention Centre, 28-30 July 2021 https://www.puchina.eu
• UTECH Europe, MECC, Maastricht, The Netherlands, 14-16 September 2021 https://www.utecheurope.eu
• UTECH Middle East Foam & Polyurethane Expo, Dubai World Trade Centre, 26-28 October 2021 https://mefpu.com

Media Fusion

Media Fusion is a young and dynamic company specialised in the fields of publishing and event production. Our editorial expertise combined with creative excellence makes our B2B publications stand out in the region.

We have successfully created a niche for ourselves among the top publishing houses in the UAE. Adapting to the digital trend, we keep industry professionals updated on the latest trends at the click of a button.

Overtime we noticed the need for a platform to recognise and celebrate the exemplary contributions of these companies towards the industries they serve. Our awards division fulfils this need in the region.

Further expanding into the niche industry segments we operate in, we began to organise trade shows that allows industry professionals to explore new markets, build brand awareness and generate qualified leads for their business.Media Fusion LLC is a dynamic media company based out of Dubai, UAE. Since its inception in 2008, Media Fusion has launched a diverse portfolio comprising a range of services including publications, exhibitions and conferences, and digital services. Media Fusion operates Middle East Cleaning Technology Week, which includes three trade shows, three conferences in the plastics, paper and metal recycling industries along with magazines Clean Middle East, Waste & Recycling Middle East, Facilities Management Today and CH&FM directory.