UNITED KINGDOM / AGILITYPR.NEWS / August 07, 2025 / Ultra Soft Water Softeners has announced an unprecedented expansion of its Maidstone-based facilities and a wide-ranging hiring initiative, following a year of incredible 350% growth. The company is gearing up to meet a soaring national demand for better household water quality, reinforcing its role as a leader in the UK’s water treatment sector.

This investment marks a pivotal moment for the fast-growing firm, which has built its reputation on providing expert guidance, high-performance water treatment systems and unmatched customer support.

The new phase of expansion includes increased warehousing, greater production capabilities, and substantial investment in logistics and fulfilment infrastructure - all to meet growing expectations around speed, availability and service.

Managing Director Joshua Bingham said, “Our incredible growth confirms that UK households are more invested in their water quality than ever. This is about more than just hard water; it is about health, trust and peace of mind.”

“Our investment in our Maidstone facilities, fantastic local team and ever-expanding product range will keep us at the forefront of this market. From there our vision is clear: to shape the future by empowering every consumer with the tools, knowledge and confidence to take complete control of their water quality.”

As consumers seek solutions that go beyond traditional limescale issues - such as improving taste, removing contaminants like PFAS, and ensuring water purity - Ultra Soft is scaling up to respond.

The expansion includes a commitment to UK manufacturing, with a focus on assembling more water softeners and filtration systems domestically to maintain product quality, reduce lead times, and support local industry.

The hiring drive is expected to bring a wave of new skilled jobs to the Maidstone area. From technical support and warehouse operations to roles in systems development, sales and customer service, the company is actively recruiting to support its growing customer base and future innovation pipeline.

Alongside physical expansion, Ultra Soft is investing heavily in operational technology.

Improvements in inventory management and delivery systems are already being implemented to reduce wait times and ensure better stock availability. 

With a rapidly expanding reach and a forward-thinking approach to customer empowerment, Ultra Soft is not only growing its own operation: it is redefining 

how UK consumers interact with, understand, and take ownership of their water quality.

For more information, please visit https://ultra-soft.co.uk.