UNITED KINGDOM / AGILITYPR.NEWS / July 01, 2025 / Ultra Soft Water Softeners Launch New Website to Power Next Stage of Growth

Ultra Soft Water Softeners, the Kent-based water treatment specialist, has today unveiled its brand-new website following a remarkable 350% year-on-year growth spurt.

Created in response to rising demand and to offer an exceptional customer experience, the redesigned site puts user needs front and centre. With a clean, modern interface, streamlined navigation, and faster load times, visitors can now explore Ultra Soft's full range of water softeners and filtration systems with even greater ease. 

The new website simplifies the selection and purchase process, offering side-by-side product comparisons, intuitive filters, and transparent pricing. 

“In today’s market, a website is your most important customer service tool,” said Joshua Bingham, Managing Director of Ultra Soft Water Softeners. “We’ve built a platform that is fast, informative, and puts the customer in full control. We believe that providing this level of service is the key to our continued growth and will be the catalyst for future employment.”

More than just an online store, the site also functions as a central resource hub for those looking to understand and solve water treatment issues. 

Customers can access expert-written buying guides, learn about the long-term benefits of soft water, and make use of practical online tools - including a water hardness calculator and a free filter replacement reminder service. The platform also provides access to support through live chat, email and phone, for timely assistance by knowledgeable professionals.

The launch is the result of a two-year development project, shaped by extensive user testing and data analysis. From the outset, the aim was to create a platform that responds to the needs of both individual homeowners and commercial clients. The outcome is a versatile and informative site - proof of Ultra Soft’s customer-first ethos as the company grows into a leader in the UK water treatment sector.

For more information, visit: https://ultra-soft.co.uk.