The international expansion comes as Upgrade Pack prepares to launch its market-first app, which provides users with exclusively discounted upgrades on flights and hotels of up to 35%. Its proprietary technology offers banks, credit card issuers and employers a differentiated, digital customer loyalty and employee benefit, delivered through a value-led app to enhance their travel experiences.

“Singapore represents the perfect base for our first phase of international expansion,” said Group CEO Craig Unsworth. “The city-state has firmly established itself as a global technology and finance leader and with many of our potential banking and corporate clients here, this new office enables us to demonstrate the value Upgrade Pack delivers as a differentiated customer loyalty and employee benefit offering. We’re thrilled Toby is joining our executive team and look forward to growing our APAC business under his leadership.”

Berger is a highly respected General Manager with 10 years commercial experience in the APAC region, previously leading teams at Google, Expedia and most recently hotel data technology company Revinate.

“Upgrade Pack’s platform promises to deliver a truly disruptive, highly-valuable offering for clients and partners alike, which I’m delighted to lead in APAC,” commented Berger. “Having worked for several technology and travel leaders in the region, Upgrade Pack is unlike anything in the market today, combining fintech and travel to offer the ultimate travel perk. I’m very excited to contribute to what promises to be year of exceptional growth and adoption across hotel and aviation.”

The move into APAC follows the company’s recent S$2.2m funding round, led by private investment firm Havisham Group. In addition to expanding into Asia Pacific, the company is finalising a new base in North America to support its US and Canadian business.

The company’s Singapore office is at 9 Battery Road, within the city-state’s CBD. Upgrade Pack will be presenting their technology at next week’s Finovate Asia on 14^th and 15^th October in the city.