UNITED KINGDOM / AGILITYPR.NEWS / May 21, 2025 / Voda Swim, the original push-up bikini brand, is celebrating 17 years of confidence-boosting swimwear. With the brand coming of age and entering its 18th year, the designer behind the revolutionary products, Yulia Drummond is marking the milestone with the most luxurious and trend-aware collection to date.  

Reintroducing its bestselling Envy Push-Up® styles with elevated fabrics, bolder silhouettes, and signature cleavage-enhancing technology, Voda Swim is updating its iconic originals to empower even more women throughout 2025. 

It’s clear that Voda Swim has stood the test of time and continues to stand apart from imitators with its unique built-in bust enhancement technology. The brand is designed to amplify smaller busts (from AAA to B cup) and to support and lift fuller busts (from C to DD cup) with no uncomfortable underwire and with amazing cleavage, lift and support.

“Voda Swim was born from my own insecurities, because I knew I wasn’t the only woman who felt lost in her own body. I created swimwear that doesn’t just fit, it heals. This isn’t just about bikinis. It’s about giving women permission to feel confident, beautiful, worthy, and fully at home in their skin, exactly as they are,” says Yulia Drummond, Founder, Designer, and CEO of Voda Swim. 

Founded in 2008, Voda Swim was amongst the first designer swimwear brands to sell directly to the consumer online. It quickly made waves with its innovative Envy Push-Up® tops, offering natural-looking lift and up to two cup sizes of enhancement, all without underwire and with no sagging when wet. Today, the brand continues to lead in designer push-up swimwear, using luxury fabrics, 14K gold-plated hardware, and fresh design trends such as fringing, crochet, textures and bikini bottom cuts for all shapes and sizes.

Among the standout pieces for 2025 is the Envy Push-Up® Padded Triangle String Bikini Top and Banded Side Tie Bottom. A long-standing best-seller, it is crafted from ultra-soft ECO Recycled XtraLife Lycra® for a flattering fit and sustainable touch. This style delivers the signature lift of the classic Envy Push-Up® - a favorite amongst customers – while looking just like a regular bikini and keeping the vibe light, sexy, and effortlessly wearable.

After almost two decades, Voda Swim’s customers continue to choose Envy Push-Up® swimwear over competitor products, consistently citing the brand’s unique ability to design and manufacture powerful, contemporary pieces that help them overcome insecurities and embrace their bodies. 

“I have an athletic build and am AA so finding a suit that is flattering is hard. Voda made me feel sexy again! And confident! Priceless! Thank you Voda!” – Monica

The new collection is available now, available in a range of sizes and colors, and with options to suit moms, Gen Z, Millennials, and anyone who wants to feel confident, sexy and unstoppable on the beach… all on their own terms.

For more information, visit www.VodaSwim.com