According to a new study by OnlineLabels.com, 4 out of 5 consumers preferred products branded with a premium label materials over standard white.
We set out to prove that upgrades in packaging can result in increases in revenue. While we used wine bottles for our particular study, we believe the results are applicable to an infinite number of products – other food and beverage category items, bath and body/personal care products, household cleaners, pet food/toys, and more.
As online and brick-and-mortar companies look for unique ways to stand out, our study shows that packaging is the answer. Check out our other findings, including if consumers equate packaging with quality.
Study whitepaper: https://www.onlinelabels.com/articles/premium-label-materials-survey.htm
Study press release: https://www.onlinelabels.com/press/case-study-material-perception.htm
Contacts
Erin Pearlman
epearlman@onlinelabels.com