TAMPA, FLORIDA / AGILITYPR.NEWS / October 30, 2019 /
Media Contact: Bruce Anderson
eEnforce | Exposes The “Real Identities” Of of Every AMAZON Seller In The Nutrition Industry
Sellers Can No Longer Hide From Brands Enforcing Their Trademarks
According to eEnforce co-founder Bruce Anderson, they have cracked the code, and have now uncovered the real identities of every unauthorized seller in the Nutrition and Nutrition Supplement industry, down to their social security or EIN number.
Anderson states, "It is not a secret that the Nutrition and Supplement industry is rife with unauthorized sellers selling products at deeply discounted pricing. These nefarious sellers are operating under “sudo” store names and are causing companies in the nutrition industry to lose millions of dollars a month to illegal sales of both legitimate and illegitimate products on Amazon’s platform. It is for this reason, eEnforce embarked upon an undercover investigative project to uncover the real identities behind the store names of every seller in the nutrition and supplement industries.”
eEnforce, a division of an internationally recognized cyber investigation firm, embarked upon this project utilizing their technological and investigative capabilities to uncover the real identities of Amazon sellers without having to involve attorneys, or high cost services to find the identities of sellers. This unique ability according to Anderson, will change the way brands can protect themselves against “unauthorized and rogue” sellers that are violating their MAP pricing and stealing the “Buy Box” from the brand.
When asked about the identities of (FBA) Fulfilled by Amazon sellers, Anderson stated that those sellers can no longer hide behind the “protective shield” of Amazon. We know who they are, what they are selling the prices they are selling at and whether or not they are violating a brands trademark.
We asked Mr. Anderson, if Amazon’s will enforce a brands trademark when it is not counterfeit product. “Frankly, Amazon is sneaky about this says Anderson.” Amazon says they enforce trademark infringement on their platform, but in reality, what they are really saying is they won’t enforce against selective distribution issues as demonstrated by their policy. “Amazon respects a manufacturer's right to enter into exclusive distribution agreements for its products. However, violations of such agreements do not constitute intellectual property rights infringement. As the enforcement of these agreements is a matter between the manufacturer and the retailers, it would not be appropriate for Amazon to assist in enforcement activities.” This policy by Amazon causes many brands to feel helpless in their fight against unauthorized sellers on Amazon’s platform.
When asked about the impact this will have on the nutrition industry, Anderson stated that brands who have felt helpless against the fight against unauthorized sellers, now have a resource that they can go to that knows every seller selling their products. We can coach them through the process of cleaning up their sales channels, eliminating unauthorized sellers, and increasing profit margins because of our ability to hold these illegal sellers accountable, through their real identity, without depending upon Amazon, or subpoena’s
Anderson went on to say that the challenge for practically all of the MAP monitoring and enforcement companies, is they are not legally licensed to investigate and verify the real identities of sellers and enforce. Only licensed private investigators, or attorneys are allowed to perform those services. So, if they end up in court with the wrong defendant, or use some of the “shady” tactics that so many are using today within Amazon’s Brand Registry, they could wind up getting sued for those practices.
Since 2012, eEnforce has become the only online protection and enforcement firm that maintains the legal licensure and capabilities to identify unauthorized sellers down to their EIN, or social security number and then legally enforce compliance with a brands trademark. Their unique ability dwarfs the approach of most MAP Software companies due to eEnforce’s legal authority to pierce the anonymity of online sellers and force their permanent removals and disclosures of distribution leakage within their distribution supply chain.
Utilizing intelligence-based technology, licensed investigators, and effective compliance measures, they are able help brands gain control over MAP pricing, product distribution leakage, bottom line profits, quality control, and reputational harm on platforms like Amazon, eBay, Walmart and Private websites. Plus, they back up their performance with a bold GUARANTEE.
Their proven process and cost efficiency have allowed eEnforce to work with over two-hundred brands that range from Fortune 100 brands, to smaller brands expanding their online sales. You can learn more at www.e-enforce.com or contact Matt Aubin, Director of Operations.
Director of Operations eEnforce