AUSTIN, TX / AGILITYPR.NEWS / November 25, 2019 / FOR IMMEDIATE RELEASE
World’s Greatest Extra lands first lead role in bizarre new product video for ultimate holiday white elephant gift
AUSTIN, TX., November 25, 2019 - Have you ever said “knock on wood” and been stumped by the lack of wood around you? The Knock Block™ is a new novelty product that aims to solve just this, and according to the bizarre product video, it may just save your life.
The video stars the geek who made out with Bar Refaeli in the GoDaddy Superbowl commercial, Jesse Heiman, known by his fans as the world’s greatest extra. This is Heiman’s first lead role and his performance is pretty amazing.
“Jesse is the perfect person to personify wood. He’s the actor you didn’t know you knew revealing the product you didn’t know you needed.” - Originator Studios
View The Knock Block commercial here
The video portrays Heiman as Tiggy Touchwood, the magical being that lives inside the knock block, who is in charge of deciding people’s fate when they say “knock on wood”. The story weaves through several scenarios where people say “knock on wood”, and Tiggy (Heiman) has no problem serving justice to those that don’t knock on real wood. We’re going out on a limb here, but we think you’ll find Jesse Heiman’s performance oddly endearing.
This absurdly hilarious ad is sure to make you scratch your head, and wonder how often people say “knock on wood” so very nonchalantly. It’ll create a buzz with families over the holiday season, and maybe even start an argument or two.
The Knock Block™ is an actual product and is available for purchase at getknockblock.com.
Instagram: @theknockblock
Facebook: The Knock Block
#TheKnockBlock #BlockFriday
Media Contact:
Kari Burke
Originator Studios
718 Northwestern Ave
Austin, TX 78702
o: (512) 263-0754
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About Us
About Innovaum (in-oh-vee-um)
Innovaum is a product development design firm specializing in a comprehensive “one-stop-shop” approach to get ideas and inventions to market in a fraction of the time of the traditional process. Innovaum works with businesses and inventors, taking them from idea and design, through mass production, to order fulfilment and their customer satisfaction quickly and efficiently.
About Originator Studios
Originator Studios is a creative media company in Austin, TX. We specialize in short form creative commercials, branded content, and comedic films. Some of our most notable projects include a 10 hour livestream of Brockhampton artist Kevin Abstract running on a treadmill, which accumulated over 600K live views. FB: Originator Studios IG: @originatorstudios.
Contacts
Kari Burke
Studio & Marketing Manager
kari@originatorstudios.comPhone: 512-263-0754
www.originatorstudios.com